📚 Advertising

Books with advertising on their catalogue record, first published between 1916 and 2010, ordered by how many editions are in print.

Below are the 30 works carrying the subject advertising in the Open Library catalogue with the most editions in print, out of the 21,428 works the catalogue holds under that subject. Author and first year are as the record states them; a missing year means the record does not carry one, not that the book is undated. Novels set in the subject are left out, because a list of historical fiction is not a list of history. Where one author dominates the reprint counts, no more than two of their titles appear.

Cover	Title	Author	First published	Editions
	Medicines	Rand McNally	1975	73
	The hidden persuaders	Vance Packard	1957	42
	Confessions of an advertising man	David Ogilvy	1963	31
	Applied Imagination	Alex Faickney Osborn	1953	22
	Advertising Media Planning	Larry D. Kelley	2003	22
	Contemporary advertising	William F. Arens	1993	17
	Advertising procedure	Otto Kleppner	1925	16
	Advertising	Wells, William	1989	16
	Designing brand identity	Alina Wheeler	2008	16
	Ogilvy on advertising	David Ogilvy	1983	15
	Advertising by design	Robin Landa	2010	14
	The 100 greatest advertisements	Julian Lewis Watkins	1949	13
	Gender advertisements	Erving Goffman	1976	13
	Scientific Advertising	Claude C. Hopkins	1966	12
	Advertising and the mind of the consumer	Max Sutherland	2000	12
	Integrated Advertising, Promotion, and Marketing Communications	Kenneth E. Clow	2006	12
	Buy-Ology	Martin Lindstrom	2008	12
	Tested advertising methods	John Caples	1932	11
	Positioning	Al Ries	1981	11
	The mechanical bride	Marshall McLuhan	1951	10
	Scientific Advertising	Claude C. Hopkins	1960	10
	Advertising copywriting	Philip Ward Burton	1949	9
	Reality in advertising	Rosser Reeves	1961	7
	Breakthrough advertising	Eugene M. Schwartz	1966	7
	Obvious Adams	Robert R. Updegraff	1916	6
	Advertising	S. Watson Dunn	1961	6
	Advertising	John Sherman Wright	1962	6
	The mirror makers	Stephen R. Fox	1984	6
	Kleppner's advertising procedure	Russell, Thomas	1990	6
	Up the agency	Peter Mayle	1990	6

List built from Open Library (CC0 metadata) · retrieved 24 Oct 2026 UTC · capped at 30 works per subject.

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