🔬 Apple Advanced Technology Group

The Advanced Technology Group (ATG) was a corporate research laboratory at Apple Computer from 1986 to 1997. ATG was an evolution of Apple's Education Research Group (ERG) and was started by Larry Tesler in October 1986 to study long-term research into future technologies that were beyond the time frame or organizational scope of any individual product group. Over the next decade, it was led by David Nagel, Richard LeFaivre, and Donald Norman. It was known as Apple Research Labs during Norman's tenure as VP of the organization. Steve Jobs closed the group when he returned to Apple in 1997.